The Difference Between White Hat and Black Hat

A lot of people ask us how we came up with the name for White Hat Social Media and we end up trying to explain the difference between White Hat and Black Hat tactics for SEO, Social Media, Comments, and so on.

After explaining it so many times we kind of smacked ourselves upside the head and thought, “Why don’t we just explain it on our website?!” As obvious as this would seem to us if we were working with a client, these things seem a lot less obvious when it’s your own company because you’re already the expert and you have surrounded yourself with even more experts that compliment your interests and goals. I suppose this is a good example of why hiring consultants from outside your business to assess your brand and online communication is a good idea. We have had some very successful and amazing people offer suggestions and help us along the way and we couldn’t be any more grateful!

To learn the difference between White Hat and Black Hat tactics visit our website: Why White Hat? To learn more about Andrew and I, visit our Contact Us page. We always welcome constructive feedback! - Micah Tutay


12 tips to help you write great content every day

1. Find a keyword

The important thing is not just to find a good key phrase, but one that matches your intent. Run it through multiple search engines for context. Nothing will anger a searcher more than being taken to content that isn’t relevant.

2. Get creative

This is the fun part! Personally, I do this second because it makes it easier to focus my attention. With a keyword in mind, I can think about my personal take on the subject.

3. Write a draft

You have to get over your fears and write the dang thing. There is a lot of great information about how to overcome writers block. Here are my tips.

4. Refine and edit

I call this step unthink editing. This is when I look for keyword stuffing and other digital writing faux pas. They say it is best to keep your writing to the eighth grade level.

5. Grab a picture

Facebook, Twitter, and Pinterest all use rich media in their postings. You should have at least one featured in any piece. Applying the rule of thirds will ensure that you have picked a stunning image.

6. Add other media

Not every article will have video, audio, or other media. I tend to do all my embedding near the end. This is because it involves code, which can screw up the formatting of your post. Doing it last will help you sort out the cause if something goes wrong.

7. Add external and internal links

I save this for the end of the writing process since I find during rewrites that things will change. Reduce the workload by doing this last. Measure twice, cut once.

8. Check for attribution

Before you publish a post, double-check that you have proper attribution. Make sure every external link is properly referenced to give due credit. Let people know that you are building upon other works.

9. Preview

It is very worthwhile to take a gander at your finished work as it will appear to your audience. Read it aloud — this will help you catch grammatical errors you may have missed. If things look good then you can move on to the next step.

10. Publish or schedule

I schedule my posts to go live at 3 am so that it arrives in RSS readers early in the morning. That is 6am EST. This is about the time when people are going through their morning routine before work.

11. Syndicate

Publish to Twitter, Facebook, Linkedin and appropriate networks. Think of this step as content discovery not an alert. Your loyal readers are already subscribed — these updates benefit you by reaching new eyes. I maximize these status updates by using BufferApp, only sending them out when I have the greatest potential reach.

12. Follow up

Following up is crucial because this is what people will remember. Respond to comments and any shares you find. Sometimes when I talk about a person or product I will notify them via email. I consider this a courtesy — we don’t always know who is talking about us online. Make it easy for your subjects to find you, but don’t expect a reply.

by Susan Silver

Reblogged from 12 Most

Image: via


1. Ask a Question

Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking. Thinking equals active engagement with your writing, and that’s a very good thing.

2. Share an Anecdote or Quote

Anecdotes are quick stories that can make people laugh or immediately establish the main point of your post. A nice quote from a recognizable authority or famous person can also work wonders when holding attention in those crucial opening seconds.

3. Invoke the Mind’s Eye

Producing a mental image in a reader’s mind is one of the most powerful things you can ever do as a writer, so expressly engaging the imagination is a powerful opening technique. Activate the mind’s eye of the reader by using words like “imagine,” “picture this,” “do you remember when,” etc.

4. Use an Analogy, Metaphor or Simile

Analogies, metaphors and similes are some of the most powerful devices available when it comes to telling a story in a single sentence. This is a great way to capture a reader’s attention and also acts to provoke mental imagery that allows readers to tell a story to themselves.

5. Cite a Shocking Statistic

Starting off with an interesting factoid is also a great technique. People love being provided with interesting data, but only if it is unique, startling, or even shocking. The statistic should also be directly relevant to the point of your post as well.

Bonus Tip: The third most important part of your blog post is the closing. A great way to close is to tie back into your opening.

What is a blog?

A Blog is a powerful way to build a community that shares your interests and ideas. We explain how…

White Hat Social Media is a Phoenix, AZ based business put together by people who have a passion for not only keeping up with the latest technologies, the constant changes in social media and its marketing, but also to help see other businesses become more successful.

Every business has something unique to offer.  Although some businesses may seem the same on the outside each business has its own unique story, its own passion, its own purpose, and its own niche.  Members of White Hat Social Media have worked closely with a lot of different businesses over the years from successful small businesses and corporations to budding new businesses.  We have extensive experience in sales and marketing and along with you, are experiencing the power of social media and how it is quickly changing our world and how our world does business.  We have also experienced the frustrations of feeling “SPAMMED” through social media and the Internet.

Technology and all of the changes that are coming with it can be overwhelming.  Technology is changing how we communicate, live our lives, and market our businesses.  If you don’t keep up with the constant changes your message can get lost in the sea of information that we are all being bombarded with.  

At White Hat Social Media, it is our passion to help a busy, growing, or new business find their target audience and market to it through the powerful tool that is social media.  We believe that in order to hold your target market’s attention you must find your niche, what sets you apart from your competitors.  It is also important to make connections, keep those connections strong and valuable by continually engaging your audience, not only your clients or customers but other businesses as well.  White Hat Social Media will find what makes your business special and use that to help your business market itself in its own unique way by using social media, blogs, and other various Internet tools to establish and grow connections and relationships with new and existing target audiences.

White Hat Social Media is just getting started so follow us here on Tumblr, our Facebook Fan Page, Twitter, Google+, LinkedIn, with more sites to come.  Our website is up and currently under construction:

There will always be changes to our website and social media sites because technology and all business’ needs are constantly evolving.  We look forward to your feedback and following as we all work together to be successful and grow!