Hit Your Mark, One Arrow at a Time

We meet with so many people that have so many ideas that they don’t even know where to begin. I liken a lot of these people to archers. They get so excited they want to throw all of their ideas out to see what sticks instead of patiently learning and waiting for the right moment to draw their bow and launch their business plan. To read about the six qualities an entrepreneur and business person needs before launching an online marketing plan read our latest blog: Hit Your Mark, One Arrow at a Time.

The Difference Between White Hat and Black Hat

A lot of people ask us how we came up with the name for White Hat Social Media and we end up trying to explain the difference between White Hat and Black Hat tactics for SEO, Social Media, Comments, and so on.

After explaining it so many times we kind of smacked ourselves upside the head and thought, “Why don’t we just explain it on our website?!” As obvious as this would seem to us if we were working with a client, these things seem a lot less obvious when it’s your own company because you’re already the expert and you have surrounded yourself with even more experts that compliment your interests and goals. I suppose this is a good example of why hiring consultants from outside your business to assess your brand and online communication is a good idea. We have had some very successful and amazing people offer suggestions and help us along the way and we couldn’t be any more grateful!

To learn the difference between White Hat and Black Hat tactics visit our website: Why White Hat? To learn more about Andrew and I, visit our Contact Us page. We always welcome constructive feedback! - Micah Tutay


12 tips to help you write great content every day

1. Find a keyword

The important thing is not just to find a good key phrase, but one that matches your intent. Run it through multiple search engines for context. Nothing will anger a searcher more than being taken to content that isn’t relevant.

2. Get creative

This is the fun part! Personally, I do this second because it makes it easier to focus my attention. With a keyword in mind, I can think about my personal take on the subject.

3. Write a draft

You have to get over your fears and write the dang thing. There is a lot of great information about how to overcome writers block. Here are my tips.

4. Refine and edit

I call this step unthink editing. This is when I look for keyword stuffing and other digital writing faux pas. They say it is best to keep your writing to the eighth grade level.

5. Grab a picture

Facebook, Twitter, and Pinterest all use rich media in their postings. You should have at least one featured in any piece. Applying the rule of thirds will ensure that you have picked a stunning image.

6. Add other media

Not every article will have video, audio, or other media. I tend to do all my embedding near the end. This is because it involves code, which can screw up the formatting of your post. Doing it last will help you sort out the cause if something goes wrong.

7. Add external and internal links

I save this for the end of the writing process since I find during rewrites that things will change. Reduce the workload by doing this last. Measure twice, cut once.

8. Check for attribution

Before you publish a post, double-check that you have proper attribution. Make sure every external link is properly referenced to give due credit. Let people know that you are building upon other works.

9. Preview

It is very worthwhile to take a gander at your finished work as it will appear to your audience. Read it aloud — this will help you catch grammatical errors you may have missed. If things look good then you can move on to the next step.

10. Publish or schedule

I schedule my posts to go live at 3 am so that it arrives in RSS readers early in the morning. That is 6am EST. This is about the time when people are going through their morning routine before work.

11. Syndicate

Publish to Twitter, Facebook, Linkedin and appropriate networks. Think of this step as content discovery not an alert. Your loyal readers are already subscribed — these updates benefit you by reaching new eyes. I maximize these status updates by using BufferApp, only sending them out when I have the greatest potential reach.

12. Follow up

Following up is crucial because this is what people will remember. Respond to comments and any shares you find. Sometimes when I talk about a person or product I will notify them via email. I consider this a courtesy — we don’t always know who is talking about us online. Make it easy for your subjects to find you, but don’t expect a reply.

by Susan Silver

Reblogged from 12 Most

Image: via

Quality over Quantity!


Power in Data. It’s no longer enough for marketers to count the number of tweets or “likes” about a product or service. It’s all about understanding the sentiment of what consumers are posting. IBM’s recent State of Marketing 2012 survey found that while marketers continue to experiment with social media channels, 51 percent are not using this data to inform decisions about marketing offers and messages. Via IBM -  - The Atlantic

Social Media Spotlight: LinkedIn

There are a lot of people out there with big ideas or great passions but they aren’t sure what to do with them. I wonder how many of these people are on LinkedIn and are active in the groups there. There are endless possibilities for businesses, non-profits, and anyone looking for a job or a cause. Are you LinkedIn? Read more at our blog: Why You Need To Make LinkedIn A Priority

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