Hit Your Mark, One Arrow at a Time

We meet with so many people that have so many ideas that they don’t even know where to begin. I liken a lot of these people to archers. They get so excited they want to throw all of their ideas out to see what sticks instead of patiently learning and waiting for the right moment to draw their bow and launch their business plan. To read about the six qualities an entrepreneur and business person needs before launching an online marketing plan read our latest blog: Hit Your Mark, One Arrow at a Time.

Facebook is adding Facebook Stories in a way to do their own social media marketing. What do you think of this idea? Did you ever think that Facebook would need to do their own social media marketing?

The Difference Between White Hat and Black Hat

A lot of people ask us how we came up with the name for White Hat Social Media and we end up trying to explain the difference between White Hat and Black Hat tactics for SEO, Social Media, Comments, and so on.

After explaining it so many times we kind of smacked ourselves upside the head and thought, “Why don’t we just explain it on our website?!” As obvious as this would seem to us if we were working with a client, these things seem a lot less obvious when it’s your own company because you’re already the expert and you have surrounded yourself with even more experts that compliment your interests and goals. I suppose this is a good example of why hiring consultants from outside your business to assess your brand and online communication is a good idea. We have had some very successful and amazing people offer suggestions and help us along the way and we couldn’t be any more grateful!

To learn the difference between White Hat and Black Hat tactics visit our website: Why White Hat? To learn more about Andrew and I, visit our Contact Us page. We always welcome constructive feedback! - Micah Tutay

McKinsey Global Institute, the research arm of the business consulting giant, has just published a lengthy study on “unleashing value and productivity through social technologies.” The short version is that things like improved communication and collaboration from social media in four major business sectors could add $900 billion to $1.3 trillion in value to the economy.

The value is mostly through added productivity. Improved consumer focus as well as better-functioning teams are two other benefits.

(Source: courtenaybird)

Every person in charge of a Social Media Project or Campaign should have these 5 qualities: 5 Must Have Skills in a Social Media Manager.